Latest · Revenue Systems
When the ERP and the website disagree, pick one to be right
Three systems, three versions of every order, and someone in finance reconciling them by hand. Why the answer is rarely a new platform.
October 2026 · 2 minute read
Field Notes
What we’d tell you on the first call.
Short, plain notes on growth, marketing, systems, and software for people who run companies. One a month. No jargon, no ten-minute reads.
- October 2026 · 2 minute readDiagnose before you build: the habit that saves the yearWhy we will not quote a build before we have looked at the numbers, and what looking first actually produces.Growth Strategy
- October 2026 · 2 minute readMarketing measured by impressions is marketing nobody can defendWhy the number that matters is the one that shows up on the P&L, and what it takes to get it reported.Marketing & Brand
- October 2026 · 2 minute readSoftware, or a process fix: the five questions we ask before we buildA five-question test we use before we agree to build anything. Most ideas do not survive it, and that is the point.Software & AI
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